Kobe Bryant was dropped from McDonald's $10 million deal

Mcdonald's dropped Kobe Bryant from a $10 million deal over his sexual assault allegations.

It was decided that the Lakers legend could not continue to endorse the 'Big N Tasty' burger after a tumultuous 2003 summer.

As a teenager, Kobe Bryant entered the NBA and dominated the same demographic throughout his rise to become one of the league's top players.

With Kobe Bryant and Shaq on their roster, the Los Angeles Lakers won championships galore in the early 2000s.

With so many of his fans being around his age or younger, advertising for a fast food chain made sense.

In this case, it would be McDonalds who would swoop in and make Bryant a very attractive offer.

From his regular NBA contract, Kobe Bryant earned around $10 million a season. The All-American fast-food chain signed him to same deal as well.

In 2003, Kobe Bryant was involved in a s*xual assault case, which led to him missing several Lakers games.

Bryant lost major endorsement deals as a result of this new public perception of him. Among these companies, McDonald's was the largest,.