If you are using Instagram to promote your brand and products or planning to do so, then you need to stay updated with the latest trends. The photo-sharing social app has over one billion active users monthly and more than 500 million using Instagram daily, based on the findings of Statista. Instagram has a huge user base and therefore, your posts may get buried in the feed. That is why you need to be aware of the latest trends of Instagram marketing in 2021.
According to an article published on INC, with the increasing popularity of social media formats such as IG Stories and Reels, content creators and influencers are moving towards gated content, delighting Instagram users with special offerings.
It is high time that you focus on the latest IG trends for implementing an effective social media strategy and creating high-definition content to pique audience interest. Here are the top Instagram marketing trends to watch out for in 2021:
More focus on Instagram Stories
With the inception of Instagram Stories in 2016, it has grown extremely popular with influencers on this photo-sharing social app. Based on the findings of Meltwater, 86.6 percent of users on Instagram share stories, and approximately 80 percent of businesses cite that IG Stories have a huge effect on influencer content related to their brand, according to Tribe Dynamics. Again, approx 90 percent of the influencers upload content using Instagram Stories with 63 percent of these influencers cite that will use IG Stories more often in the future.
You need to have a rock-solid Instagram strategy to make the most of this social media feature. Brands take the advantage of this feature accessible to all IG users in the form of polls, stickers, emoji sliders, and more to drive engagement. When you have over 10k followers, you can use the IG Swipe Up option to help you integrate links for Instagram Stories rather than changing the URL continuously in your Instagram bio to match your advertising campaigns.
With access to the Swipe Up option, it becomes a tad simpler to promote your brand content including exclusive promotions.
Content is king
It is no wonder that content is still the most essential aspect when it comes to your Instagram marketing strategy. You will find numerous content marketing tools to help you create spectacular photos and videos on Instagram. Focus more on content quality and not quantity. Data from 2019 onwards indicates that the trend is more toward authentic and unfiltered content from IG influencers as well as brands. To be candid, the trend is here to stay. When you share stunning images or videos on this social media site that is the best, you can buy likes on Instagram.
You need to make certain to share nothing but eye-catching photos and videos to pique audience interest. Moreover, your content should tell an interesting story to your followers. These days, IG users can figure out whether the content shared is authentic or not.
Focus primarily on influencer content, curated visuals to pique audience interest on Instagram. Sometimes, you also need to share your failures rather than curating your feeds to show success all the time. Some of the fitness influencers on Instagram make it certain for Instagram photos to appeal to their target audiences.
If you look at some of the posts of the top influencers on Instagram, you will find nothing but eye-catching and stunning content. This is essential for building trust for your brand. Make sure your IG content is relevant and of the best quality for garnering more likes, comments, and user engagement.
The increasing popularity of Instagram Reels
With Instagram Reels, you can make and modify short videos of up to 15 seconds, the features introduced in 2020 and accessible to over 50 countries, to be precise. You can make the most out of Reels when it comes to trends, styles, as well as challenges without the need to move to some other social app and build your followers once again.
You can reap the maximum benefits out of Instagram Reels in your marketing strategies in multiple ways. If you are a beginner, using Reels will fetch you many benefits and therefore, stay updated about the latest thing related to Instagram Reels as well as Instagram. If you are well aware, you could be the first one to use the trend on IG Reels and set an example for others. Make the most of informational content to use Instagram Reels effortlessly. The best way is to create stellar content on topics that you are familiar with, and then share it with your followers.
Building a robust brand on Instagram is an essential aspect of your social media marketing strategy. Create content that appeals to your followers and collaborate with influencers to reach out to your audience and build engagement. Keep these trends in mind to succeed in your Instagram marketing strategy this year.