Using Instagram for professional purposes changes the whole ball game as opposed to posting in a personal capacity. Every little change or post you make will have a significant impact on the digital footprint you’re building.
To avoid this, you need to be conscious of even the little things, especially when posting media such as video. There is a large margin of error when posting videos on Instagram, especially when it comes to dimensions, file size, and length. Here are seven easy tips to help with sharing videos on Instagram.
What videos are the best for in-feed
In-feed videos are the most finicky ones that can cause you a lot of stress because of the dimensions and length. These videos should last for up to 60 seconds only and the dimensions of the video frame must preferably be around the 4:5 aspect ratio.
That can be a little hard to pull off, especially when the video was taken in the landscape which is the standard of shooting and editing. If you need to crop the video frame a bit, ensure that it is non-essentials that are being cropped out. You might also need to know how to share a YouTube video on Instagram. The best way to do that is by converting the video and editing it according to the prerequisites of in-feed videos.
Posting a video on the IG Story
The IG Story is one of the hottest trending features of Instagram and it seems like the trend is getting stronger. Stories are the obvious option for brands because they are versatile and can captivate the audience’s attention.
You need to bear in mind that the limit for these videos is 15 seconds and should preferably be under 15Mb. Also, remember to add stickers, polls, or whatever effects, as may be necessary at that time. That can help drive engagement and contribute to building a strong virtual community.
Sharing best videos for IGTV
IGTV is where you can freestyle and show some personality or store previous live stream videos. The reason why this feature is so flexible mainly resonates with that you can post videos from 60 seconds up to 60 minutes.
You can post long-form videos on IGTV but be sure not to try to drag out a video unnecessarily. This feature should be used only when you can’t help it but really have to post the long-form video.
Choosing which frame will be the cover
When a video appears on your Instagram feed, its cover may determine if that clip will be viewed by a lot of people. Hence, the cover of the video should be appealing from afar, and to do that, you need to choose the best frame.
Ensure that it does not look out of place, blurry or there is no awkwardness. The cover should instill confidence that the content will be beneficial to them as the case may be.
Do you need to add filters?
When posting in-feed videos, you have the option of adding filters to make the video appear more appealing. It is up to you if you’d like to add the filter and which one to use. However, the important question to ask yourself is if a filter is necessary before editing anything on Instagram.
The reason being, if the video was professionally edited, there was a filter added during the post-production phase. Adding another filter would ruin the video in this case, which is why you need to take that into consideration every time.
Reposting videos that were posted by another user
Instagram has a useful feature that allows users to repost a video that was posted by another user. Although these videos will not appear in-feed like other social media channels, they will be uploaded to the Instagram story.
These videos can then be stored as highlights since stories expire after 24 hours. In that way, you can have the videos on the platform for as long as you’d like to. The share button is the one with a paper plane icon. After clicking on it, you can click on share on Story.
Descriptions and titles of videos
Descriptions and titles of videos on Instagram are important, especially on IGTV videos, because if these are not captivating, you’ll most likely get fewer views. The feed also has title and description fields and these should be used wisely. Brainstorm high-quality copy that will attract more viewers to view the videos.
Sharing Instagram videos is not rocket science, but you do need to understand these basic tips for successful posting on this platform. You can be more free on IGTV but some people might not prefer long-form content. Therefore take all aspects into consideration before posting any video.